Marketing & Sales Performance Improvement

More effective Brand and Marketing Strategies

Helped reposition a leading Scotch Whisky brand to gain market leadership position in Premium Scotch sector.
Relaunch of Rimmel Cosmetics to become retail brand leader in UK. Brand P&L responsibility.
Shared new market insights to challenge the board of a leading drinks company on the effectiveness of their global Operating Model. Helped facilitate board workshops to determine and prioritize initiatives, investments and organizational changes required to accelerate global growth. Clustered markets into more homogenous groups, redefined roles and responsibilities of key Regional and local market executives, new KPIs focused on innovation and growth, new routes to market and increased local market empowerment to make key decisions.
New market insights to facilitate Strategic Marketing Planning for a Global Cosmetics Company. Helped build management capabilities to develop and execute key marketing initiatives in the ASEAN region.

Helped a global HPC and Foods conglomerate to develop a new Direct to Consumer sales strategy.

Pan European Sales Force improvements for a leading Pharma Co.
Pan European Key Account management process improvement for a leading Cosmetics Co.
Improved global marketing and customer management structure and processes for a leading Telco. Introduced new roles, accountabilities and KIPIs for sales and R&D teams. Israel/UK.
Identified and helped implement Pan European improvements in Product Portfolio management, Product Range profitability and NPD for a branded Household Appliances Co.
Improved Sales Channel and Trade Customer profitability for a leading Brewer.

In store Trade Promotions ROI improvements for a Global Drinks Company, a leading Juice Drinks company, a major Brewer.